Tuesday, January 25, 2011

Innovation

This video is too beautiful and inspiring to not share. American Ballet Theatre Innovation Initiative Workshop.

http://vimeo.com/15780038

Making my own

Currently I am choreographing a piece at Chapman University for one of the spring dance concerts. I am working with the musician Brian Wood to compose the music for my piece, and so far everything he has come up with is perfect! I have a cast of seven of the most talented dancers and could not be happier.

The concept of my piece is Proxemics, the nonverbal interpretation of how humans use space and structure to communicate. For example innate/cultural concepts of personal space, public space and intimate space. Choreographing, is to me, a cathartic release.  Creating movement and watching other dancers make that their own, is so satisfying, and validates one's sense of style of individualism. Someone enjoys my movement, someone enjoys moving in ways that I have created. A major challenge in the choreographic process is to stay true to keeping the movement of your own design. After training with the same teachers, and performing in similar pieces creates a level of sameness to the dances. Innovation can become such an elusive feat, and when one is completely immersed in the same environment as the other choreographers it is even more tricky.
Prior to beginning this semester's choreographer I attended the San Francisco Conservatory of Dance winter intensive with Summer Lee Ratigan and Alex Ketley. Their 4 day workshop inspired and opened up myself in ways I didnt know. It reminded me that I am the decider of my movement, not the audience, not the performers. Movement does not always need a narrative driving force, but can simply play off of movement and shape. This might not seem like the most ground breaking of discoveries, but after academically training rigorously in dance one can forget the "play" aspect of dance and creating.

This video from New York City Ballet describes a fellow new choreographer going through the same process.
http://vimeo.com/1429617

Monday, January 24, 2011

If a picture is worth a thousand words...

...then how many words is a video worth?

I love this video advertisement for Asics,such gorgeous work! I really enjoy how ads like this one keep the viewers attention by slowly feeding them the message. Some advertisements create confusion in viewers by not drawing a correlation between their company and the message they are selling, or they give away the product in the first second and become yet another overdone pinesol ad. This new campaign is very succinct in tying its company to some very enjoyable cinematography. Great work by Vitro on this one!

http://www.fubiz.net/2011/01/24/asics-2011-campaign/

Wednesday, January 19, 2011

Invocation to the Muses

Since this blog is dedicated to promoting the arts, it seems only right to follow the tradition of invoking the Muses for creative inspiration in any artistic endeavors.
The nine Muses are the daughters of Zeus and Mnemosyne, goddess of memory. The Muses are the handmaidens of Apollo, and are the patrons of the arts, creativity and inspiration. Each Muse presides over a different art form for which she inspires new work in.
  1. Clio- history
  2. Euterpe-  lyric poetry and song
  3. Erato- romantic and erotic poetry
  4. Polyhymnia- sacred music and eloquence
  5. Melpomene- tragedy
  6. Terpsichore- dance and choral singing
  7. Thalia- comedy
  8. Calliope- epic poetry
  9. Urania-astronomy and astrology
Dante Alighieri, in Canto II of The Inferno said it best, 
“O Muses, O high genius, aid me now! 
O memory that engraved the things I saw, 
Here shall your worth be manifest to all!” (Anthony Esolen translation, 2002) 


Purpose

“Creative Aesthetic” is a discussion and investigation into the creative and artistic culture of our present economy. It is my hope that in the production of this blog I will enhance and expand my own philosophy of how art is created and the effects art can have on the public.  In this blog I am not limiting my definition of art to just visual, but to include performing arts, new technology, literature and even creative business ideas. 
So often artists are producing riveting, intelligent and exciting work, but they are so consumed by the creative process they forget the need to publicize. Googling the words, “ art,” produced 1,380,000, 000 results, “theatre” 227,000,000 results, and “dance” 423, 000, 000. No matter how great of a contribution an artist is making to our society, it will not do any good if they are number 1, 272, 005 on the search list. 
I believe that every artist wants their work to be noticed. Whether it is monetarily, celebrity, power, credibility a raised eyebrow, a pat on the back, a sigh of happiness; artists crave signals from audiences to validate this insane desire within them to change the world through their work. Artists want to know they are making ripples. Through this blog I hope to make their work known. I want to expose the new and exciting, and hopefully create connections and inspirations for future emerging artists.